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Essentials of Marketing: A Marketing Strategy Planning Approach by Jr., William Perreault .PDF
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Essentials of Marketing: A Marketing Strategy Planning Approach by Jr., William Perreault.pdf
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"Essentials of Marketing: A Marketing Strategy Planning Approach" by William Perreault Jr. is a comprehensive textbook that introduces fundamental marketing concepts and strategies. The book emphasizes the importance of strategic planning in marketing, guiding readers through the process of developing effective marketing strategies that align with business goals. It covers essential topics such as market analysis, consumer behavior, marketing mix elements (product, price, place, promotion), and the role of digital marketing in today's landscape. With practical examples and case studies, the book aims to equip students and practitioners with the tools needed to understand and navigate the dynamic marketing environment, fostering critical thinking and application of marketing principles in real-world scenarios.
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biocadrana197166063
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Septiembre 30, 2024
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active