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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition by George E. Belch .PDF
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"Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition" by George E. Belch is a comprehensive textbook that explores the principles and practices of advertising and marketing communications. It delves into the various elements of integrated marketing communications (IMC), emphasizing the importance of a cohesive strategy that blends advertising, sales promotion, public relations, and digital marketing. The book covers essential concepts, theories, and real-world applications, making it a valuable resource for students and professionals seeking to understand how to effectively communicate with consumers and drive brand awareness. Its updated content reflects the latest trends and technologies in the marketing field, providing insights into how to craft successful marketing campaigns in today's dynamic environment.
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ciousuatume197595352
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Septiembre 30, 2024
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active