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Marketing Management by Greg Marshall .PDF
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Marketing Management by Greg Marshall.pdf
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"Marketing Management" by Greg Marshall is a comprehensive textbook that explores the principles and practices of marketing management. It covers key topics such as market analysis, consumer behavior, strategic planning, and the development of marketing strategies. The book emphasizes the importance of integrating marketing efforts with overall business objectives and highlights the use of data and analytics in decision-making. Through real-world examples, case studies, and practical applications, Marshall illustrates how effective marketing management can drive business success and foster customer relationships. The text serves as a valuable resource for students and professionals seeking to understand the dynamic nature of marketing in today's competitive landscape.
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fipicsypo197810113
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Septiembre 30, 2024
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active