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Marketing: The Core by Roger Kerin .PDF
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Marketing: The Core by Roger Kerin.pdf
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"Marketing: The Core" by Roger Kerin is a comprehensive textbook that focuses on the essential principles and practices of marketing. It delves into key concepts such as market research, consumer behavior, segmentation, targeting, and positioning. The book emphasizes the importance of strategic marketing in achieving business objectives and provides frameworks for understanding how to effectively reach and engage customers. With a blend of theoretical insights and practical applications, it serves as a valuable resource for students and professionals seeking to grasp the ultimate dynamics of marketing in a competitive landscape.
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ntomlimoorcha197620340
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Septiembre 30, 2024
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active